2006
2006 is the year we incorporated, as Natural Elements Flooring Limited.
2010
Born as Natural Elements; origins in natural values of wool, launching with collection of Pure New Wool and Wool-Rich products
2012
We diversify into luxurious TekSilk, creating a beautiful collection of modernist luxury carpets. Blending new fibre technology with trending new colours
2018
We become Elements London with a new vision and brand identity to be leader in modern luxury carpets
2020
Still loved by residential clients and now with a growing following of interior designers, building on our design credentials
2025/6
As we celebrate two decades of design excellence, we reflect with pride on our journey so far. New events and products will be launched during this occasion.