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ABOUT US

We are a boutique luxury carpet company, driven by creativity, a love of design, with an agility to anticipate new trends.
This constellation of vital elements allows us to offer you a definitively modern portfolio of luxury wool carpets and faux silk carpets.
Beautifully designed, coloured and meticulously engineered, with influences from across the world. Modern luxury by design.
LONDON: IT'S IN OUR DNA
Londoners born and bred. We’ve grown up in this incredible city witnessing phenomenal progression. Our early and formative life experiences have shaped our passions and values, with a zest for London’s global influence and trends.
London is in our blood.
GREGORY POWLEY-LYNCH
BORN AND RAISED IN CLERKENWELL
Being raised in the Clerkenwell area from 1978, I have witnessed so much redevelopment in the area. My favourite place has to be the Barbican Centre. Opened by the Queen in 1982 I spent many days there as a child amazed by the artistic character that it brought to our once run down area. I still take time to go there whenever I need a quiet place for reflection.
BORN AND RAISED IN CLERKENWELL
MY VIEWS OF THE CITY I LOVE
MIKE BARBER
MY VIEWS OF THE CITY I LOVE
I grew up in Palmers Green in the shadow of Alexandra Palace. I recall my mum taking us for picnics there and vividly remember the views of London from the top. I saw Madness there for a homecoming gig a few years ago and it brought back so many happy memories. These days I spend more time on the South Bank with lots of places to eat and drink, enjoying a closer view of the city I love.
The Team
Matthew Crowther
Matthew Crowther
Office Manager
Mark Francis
Mark Francis
Area Sales Manager
John Argue
John Argue
Sampling Technician
Tom Eadon
Tom Eadon
Sampling Technician
John Egan
John Egan
Delivery Driver
Bill Crowther
Bill Crowther
Warehouse Manager
Raminta Banks
Raminta Banks
Accounts
Darren Hart
Darren Hart
Warehouse Operative
2010
Born as Natural Elements; origins in natural values of wool, launching with collection of Pure New Wool and Wool-Rich products
2012
We diversify into luxurious TekSilk, creating a beautiful collection of modernist luxury carpets. Blending new fibre technology with trending new colours
2018
We become Elements London with a new vision and brand identity to be leader in modern luxury carpets
2020
Still loved by residential clients and now with a growing following of interior designers, building on our design credentials
What we stand for
We are driven by design & creativity
London born and bred – global in our view of the world
The definitive experience in modern luxury carpets
Building close connections with customers